When it comes to Paw Patrol there are many examples of crossover between their merchandising and their show on Nickelodeon. Paw Patrol features a cast of rescue animals who go out on expeditions to rescue citizens caught between Kitty Catastrophe's evil plans. This fire truck playset was one of the most popular children's gifts of the past year.
The grandeur of these playsets lies within the episodes of the show. Every vehicle or toy from the collection is featured in an episode of Paw Patrol. Children with these toys are able to collect numerous vehicles and reenact their own episodes or even play along with the show as they go out and rescue animals in danger. To me it seems like the toys and the show go hand in hand. The vehicular nature of the show lends itself to the creation of these toys which are easily marketed to children. My little cousin absolutely adores Paw Patrol, yet I can only imagine as a parent, buying multitudes of toys from emergency response vehicles to helicopters to boats, the strain in your wallet and even the clutter that comes with the toys.
Yet I believe Paw Patrol to be in a unique category brand in the way it benefits children. All the main characters of paw patrol are emergency first responders. The fact that they have such noble occupations, I believe makes them more impressionable to children. A show like Dora The Explorer or Blues Clues , features characters acting out their normal lives solving problems and learning things, but they do not have real life applications that a show like Paw Patrol or Doc McStuffins does. A child can watch an episode of Paw Patrol and then go outside and see a firetruck. It enhances their parasocial relationship with the show and establishes one with firetrucks and firefighters in real life.
Yet I believe Paw Patrol to be in a unique category brand in the way it benefits children. All the main characters of paw patrol are emergency first responders. The fact that they have such noble occupations, I believe makes them more impressionable to children. A show like Dora The Explorer or Blues Clues , features characters acting out their normal lives solving problems and learning things, but they do not have real life applications that a show like Paw Patrol or Doc McStuffins does. A child can watch an episode of Paw Patrol and then go outside and see a firetruck. It enhances their parasocial relationship with the show and establishes one with firetrucks and firefighters in real life.